Week 2

EXPERIMENTAL CONCEPT TWO

This concept follows on from the colour-mood theory explored in Page 2. My early thoughts were to create a series of videos where in each video the content was relatively indiscernible but each video shrouded in each a different bold colour, more specifically those featured in Plutchik's emotion wheel. I have copied it here for reference:

Mood_colour_chart.gif

Although each video's content was identical, I thought to highlight the idea that the images that became discernible to the viewer were determined by which colour the viewer was watching. However, this concept became bounded by the idea of market research and instead of the work asking those questions in which I'd intended, the work became lost in the novelty of "spot the difference".

In keeping with this theme, I decided to concentrate my questions on ideas of perception and hearing; i.e. Out of what we are hearing, what are we actually listening to? And what is this listening informed by?

I then decided to explore notions of stress in our voices, more specifically, what words and sounds are we placing our emphasis on. This includes volume of our voices and the lengthening and shortening of words we are interpreting. Whilst still juxtaposing this with the introduction of colour.

I began by creating two videos and an example of this theory. They utilise the colours of yellow and purple, respectively, and feature a voice recording of the base emotions described on Plutchik's emotion wheel. The first video with the colour yellow, features a recording of the list of emotions, in alphabetical order. The second video with the colour purple, features a recording of this list inverted, in descending order. Therefore, the same words and being used but they are being presented in a different order, in an attempt to distract the viewer/listener from the fact that the same content is being presented. As a result, I wanted to the viewer/listener to identify the word/s that stood out above the rest. And then to see whether this word/s corresponded to the colour on the emotion-colour wheel.
The videos are below:





I then decided to further this experiment by simplifying it slightly. In risk of not obtaining true information regarding which word responds to which colour, I decided to eliminate the complex and convoluted factor of voice - thus emphasis, volume, etc - and instead replace this with a standard "text-to-speech" computerised voice. I did this in order to eliminate any further influence that the nuances of human voice may impart on the viewer/listener. The videos are below:





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